Jonathan Hernandez
Creative Designer

Authorized to work in the US for any employer.
Lead Graphic Designer
Turning Point Brands (NYSE: TPB)- Santa Monica, CA
December 2019 to November 2024

  • Directed the design and production of artwork for print and digital channels, including e-commerce, packaging, and marketing collateral for a portfolio of brands.
  • Partnered with marketing and sales executives to conceptualize and execute effective B2B and B2C marketing campaigns and project deliverables.
  • Assigned responsibilities and provided guidance to a team of 2 designers, ensuring alignment with project goals and deadlines.
  • Oversaw design project timelines, ensuring timely and high-quality deliverables.
  • Conducted comprehensive reviews of final outputs, incorporating enhancements to optimize impact.
  • Collaborated with the marketing team to align designs with strategic goals and amplify brand messaging.


Graphic Designer
Express Water - North Hollywood, CA
December 2017 to November 2019

  • Designed engaging graphics and layouts for product packaging, web content, and labeling, ensuring consistency with brand standards.
  • Collaborated with the marketing team to brainstorm and implement cutting-edge design concepts.
  • Created detailed illustrations, drafts, and finalized layouts to meet client and team expectations.
  • Produced high-quality internal marketing materials, refining designs based on iterative feedback.


Apparel Graphic Designer - Freelance
Teddy Fresh - Los Angeles, CA
December 2017 to March 2018

  • Crafted original graphics and layouts for product packaging, typographic logos, and wordmarks.
  • Collaborated with the production manager to finalize layout specifications, color palettes, and design direction.
  • Conducted in-depth research to inspire fresh and trend-forward design concepts.
  • Delivered polished mockups, integrating feedback to meet client objectives.


Content Designer - Freelance 
Gravity Bookings - Los Angeles, CA
June 2016 to February 2018

  • Conceived and developed visually striking layouts and sample concepts for both print and digital platforms.
  • Prepared finalized layouts for production, ensuring adherence to branding guidelines.
  • Curated and maintained a well-organized archive of visual assets and design materials for future use.


Apparel Graphic Designer - Freelance
Hard Summer Music Festival - Los Angeles, CA
July 2016 to August 2017

  • Designed dynamic illustrations and typographic artwork for festival-branded apparel, aligning with event themes.
  • Researched emerging trends to infuse modern aesthetics into designs.
  • Collaborated with supervisors to refine artwork and deliver visually compelling solutions.
  • Evaluated and improved artwork variations to ensure excellence and cohesion.

 7 YEARS OF VISUAL COMMUNICATIONS IN MARKETING
WORK / CONTACT / ABOUT

BASED OUT OF LOS ANGELES.